Introduction to Communication Research: Becoming a Scholar
Type
E-Book
Authors
Category
Education-Scholarly Research & Academic Writing
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Publication Year
2019
Publisher
University System of Georgia, United States
Tags
Abstract
This open workbook for Communications and Sources Investigation was created under a Round Eleven Textbook Transformation Grant:
https://oer.galileo.usg.edu/communication-collections/5/
https://oer.galileo.usg.edu/communication-collections/5/
Description
Welcome to your journey to becoming a communication scholar! We developed this workbook to guide you through the semester as you learn how understand and conduct scholarly research. What does it mean to be a scholar? A scholar is someone who specializes in a particular area of study. For you, this area is communication. And how do you become a scholar? By doing research.
But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea.
To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution. This may include writing training manuals, employee handbooks, or conducting in-depth personnel research to ensure overall satisfaction of employees. Also, scholarly research is the foundation of any discipline, and many of the core principles of this field are derived from scholarly research.
Because we want you to succeed in the industry, we will spend the semester learning how to conduct research in the field of communication. We’ll start by providing you with a short history of communication research, show you how to gather academic research, and teach you how to write a literature review. Let's get started!
But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea.
To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution. This may include writing training manuals, employee handbooks, or conducting in-depth personnel research to ensure overall satisfaction of employees. Also, scholarly research is the foundation of any discipline, and many of the core principles of this field are derived from scholarly research.
Because we want you to succeed in the industry, we will spend the semester learning how to conduct research in the field of communication. We’ll start by providing you with a short history of communication research, show you how to gather academic research, and teach you how to write a literature review. Let's get started!
Biblio Notes
Course Title
Communication and Sources Investigation
Course Number
COM 2020
Creative Commons License
Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.
Publication Date
Spring 2019
Publisher
University System of Georgia
Keywords
communication, research
Disciplines
Communication
Recommended Citation
Hand, Lindsey; Ryan, Erin; and Sichler, Karen, "Introduction to Communication Research: Becoming a Scholar" (2019). Communication Open Textbooks. 3.
https://oer.galileo.usg.edu/communication-textbooks/3
Communication and Sources Investigation
Course Number
COM 2020
Creative Commons License
Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.
Publication Date
Spring 2019
Publisher
University System of Georgia
Keywords
communication, research
Disciplines
Communication
Recommended Citation
Hand, Lindsey; Ryan, Erin; and Sichler, Karen, "Introduction to Communication Research: Becoming a Scholar" (2019). Communication Open Textbooks. 3.
https://oer.galileo.usg.edu/communication-textbooks/3
Number of Copies
1
